About The Supportive Food Company®
A warm welcome. We are a networked community bringing together food, farming and health. Our directory here helps consumers, farmers, healthcare professionals, carers, community groups and ethical businesses to connect, share knowledge and make better choices around food, nutrition and sustainable farming.
Hi, I’m Anthony Black, founder of The Supportive Food Company and editor of this site. This project is deeply personal to me as someone who is living with the aftermath of cancer, so I speak from experience as a survivor.
My background includes farming, the hospitality sector, and as a founding director of 3 charities. I bring a wealth of experience, empathy and dedication to the table.
This site was created with the main goal of supporting consumers, farmers, and medical professionals in both prosperous and developing nations—especially those facing common diseases related to poverty, poor nutrition, stress, and the wider effects of modern lifestyles. Thanks for being here with us.
Professionally, my career path has been fourfold:
- Military service in the British and US Armies, including intelligence and reserves.
- Hospitality work as a chef, hotel manager, consultant, and restaurant owner.
- Charity leadership, including founding and directing organisations involved in counselling, medical referrals, rehabilitation, and practical support.
- Farming, with a long-term commitment to organic and sustainable food production.
I hope very much that you will join us – Together we can truly make a difference.
Mike Moore. Senior Board Adviser.
Mike, a full-time businessman and global motivational speaker, has addressed organizations like the American Red Cross, the New York Yankees, IBM, and many other companies, universities, and charities about how health, faith and business success intersect.
Armed with an MBA from the Illinois Institute of Technology, Mike rose from Chicago’s South Side to become the perennial top salesperson at one of the world’s largest international leasing companies.
What others say: “Mike is a unique combination of intensity and freedom. A man of deep thought and equally deep feeling. You can’t meet him and not be impacted by the energy he radiates in his love for people.” – Lance Wallnau, Texas.
“Mike is the best person to show you that you don’t have to compromise values to be successful in the marketplace.” —Lijo Mathew, Founder, Slingshot Holding Dubai, United Arab Emirates.
What Mike says about this venture: “Someone asked me why am I involved in this project with Anthony (aka Tony)? It’s pretty simple: people get involved in things for one of three reasons:
- Belief in the project
- They believe in the person who started it, or
- See and believe the impact it will have on humanity
Very few times are all things aligned… but with Tony? ALL 3 were there from the start… easy decision!
The main topics we cover: Cancer Dementia Depression Diabetes Heart Kidney Leukemia Menopause Mental health Obesity Parkinson's Stroke
At the heart of everything we do is one guiding principle:
Reciprocity in Charity & Business — Where everyone benefits.
We believe that stronger connections between the people who grow food, provide care, support communities and make everyday food choices can help build a healthier, fairer and more sustainable food system.
Eleanor Whyton – Eco-friendly products advisory.
Eleanor joins us with a substantial knowledge and experience of health foods, nutrition and eco-friendly products. For the past six years she has been running her own shop “The Natural Source” in Westbourne, Bournemouth,
It offers a carefully chosen selection of groceries, fresh produce and eco-friendly everyday products, supplying a carefully selected range of eco-friendly products, chosen to help reduce unnecessary waste, support more responsible everyday choices, and lessen the impact our homes can have on the planet.
Kat Burdett – Community Women’s health advisory
Kats considerable experience, professional training, and her own journey brings her to us highly qualified. She has been through hormonal imbalances, PCOS, IBS, persistent skin issues, chronic anxiety, low mood, and low self-esteem, all of which showed her just how deeply connected our physical health, hormones, energy, digestion, skin, emotions, and mindset really are. She now runs her own counselling service: Reset & Rise. We particularly recommend her services for women who have struggled in the same way.
Also with award-winning training from the College of Functional Wellness and accreditation from the FHT, Kat combines evidence-based health science with compassionate, whole-health support. She’s dedicated to helping women feel heard, understood, and empowered as they reconnect with their bodies, restore balance, and start feeling like themselves again.
Kezia Selby. Youth Advisory
20+ years experience as a Nursery Nurse at all levels, also a qualified Youth Minister (Pastor).
Kezia has a wealth of experience in childcare, in children’s health management and well being, mainly of those between ages 1-12. She has a deep concern for pastoral care and mental health, and a substantial understanding of child abuse, poverty, modern nutrition and lack of exercise.
She is a keen advocate for change in Nurseries and Primary Schools in particular. Her bottom line? “Good nutrition and exercise from the outset is paramount against disease”.
Ted Reynolds. Elderly Advisory
Ted is 96 and has over 80 years experience in the food sector, much experience and a deep knowledge of elderly healthcare. His career began as a butcher in the days when there were very few chemicals around, and the word “organic” did not need to exist. It was natural from the start.
He then joined the RAF, after which he established numerous butchers/general shops, always maintaining an organic approach. He is one of our most helpful researchers and has a vast knowledge in the area of nutrition.
Our Team³ includes: organic farmers, financiers, lawyers, doctors, nurses, nutritionists, builders and many other “eco-friendly” people from related fields of expertise.
They are with us in a voluntary non-official capacity to give their personal opinions (what is good, suggested changes or additions etc.), and to help with research and publicity.
WE CAN HELP YOU TOO and hope you’ll join us. Our HQ is in the UK, with offices in Texas & Spain, and representatives across 5 continents. Contact us here anytime.
Other Team members
The people we often work with in addition to the above, are those who are on our team in an “unofficial” advisory capacity, mainly on an occasional basis when most needed. There are too many to mention individually here.
They include Oncologists, Farmers, Doctors, Nurses, Medical students and Nutritionists. We also have 26,000+ members in our network, many keen to “advise”, and to whom we pay attention! 🙂
Even so, with all this we are not permitted to give you legal advice from this website. But if you contact us we can put you in touch with a suitable professional. One of ours or one in your area.
What we all believe
We fully support the use of trusted conventional and advanced medical treatments. This website is not meant to replace professional medical advice, diagnosis, or treatment. Instead, it’s here to promote supportive nutrition, smarter food choices, and healthier habits that can help boost wellbeing and quality of life, alongside proper professional care.
At heart, this site is for patients, families, carers, healthcare professionals, and community groups. It is rooted in respect for the farming community, and for those who work hands-on with people in need.
Charitable and medical-related work
A significant part of our lives has been devoted to charitable work, particularly in areas connected with crisis support, medical need, rehabilitation, and practical service. This has included:
- Crisis counselling, medical, and homelessness support
- Inter-denominational and community rehabilitation projects
- Employment and rehousing initiatives
- Leadership roles within medical and humanitarian charities
One of the most significant chapters of Anthony’s life was serving as a national director for The Leprosy Mission, a medical charity working in 23 nations. During that time, he also had the privilege of working with Princess Diana in her role as Patron.
Those experiences left a lasting impression and deepened his understanding of dignity, suffering, compassion, and service.
Why Supportive Food matters
We know that many people today feel overwhelmed by poor diet, conflicting information, and preventable ill health. We also believe that food, when approached wisely, can play an important supportive role in health and recovery. Supportive Food exists to encourage better choices, greater awareness, and a more thoughtful relationship with nutrition and wellbeing.
Medical Advisory Board
We will also soon be adding a compile a list of the medical advisors on our Board, whose experience and guidance help strengthen the integrity of our health-related content. This is important to us. Where health is concerned, compassion matters, but so does responsibility, accuracy, and respect for proper medical care.
A final word
Anthony: My life has taken many unexpected turns, from hardship to privilege, from success to loss, and from ambition to a simpler desire: to leave behind something useful. If this website and our everyday activities helps even a small number of people to feel better supported, better informed, and less alone, then I will be entirely happy and grateful.
With best wishes for your success, health and happiness.
Anthony.
¹Head & Neck Stage 4 P16 Squamous Cell Carcinoma. T4N2cMo. Prognosis, terminal – survival rate 3 months – 5 years.
² “If a certain food item was not available prior to 1900, it’s wise to avoid it altogether”. Source: Linkedin:
³The team of Advisors are here in a voluntary “non-official” capacity to give their personal opinions (e.g. what is good, suggested changes or additions etc.), and to help with research, publicity and Community development projects. They advise only our founders and do not issue public advice. They are n0t in any way liable, in the corporate, legal or medical sense for anything on this website. They’re entitled to post their opinions, suggestions and ideas, as is anyone else.
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